The AI-produced campaign showcases the power and breadth of eToro’s social investing platform. The 30-second video spot, titled "Be the investor you want to be," features a cast of AI-generated characters representing eToro users. The core message is that the platform can enable users to study and emulate the particular strengths of different investors around the world. All elements of the video spot—including the visuals, music, and voice—were created with the assistance of various generative AI tools. The spot was aired on Eurosport’s Olympic coverage in 19 different languages across Europe. Brand: eToro CMO: Nir Smulewicz VP Marketing: Yannay Politi Head of Creative: Shay Chikotay Senior Art Director: Ella Krap Israel Senior Creative Copywriter: Guy Magal Art Director: Julia Remez, Yoav Banai Marketing Operation Team Leader: Hila Shechter Marketing Project Manager: Reut Zour Head of Marketing Strategy: Yonathan Avivi AI production: LTX Studio Lightricks Creative Marketing Strategy Director: Tom Factor Director: Ilan Bouni Editor: Dedan Ouziel Post: Roy Shalev

This is the Behind the Scenes of the first full scale AI-produced campaign showcases the power and breadth of eToro’s social investing platform. The 30-second video spot, titled "Be the investor you want to be," features a cast of AI-generated characters representing eToro users. The core message is that the platform can enable users to study and emulate the particular strengths of different investors around the world. All elements of the video spot—including the visuals, music, and voice—were created with the assistance of various generative AI tools. The spot was aired on Eurosport’s Olympic coverage in 19 different languages across Europe. Credits: Brand: eToro CMO: Nir Smulewicz VP Marketing: Yannay Politi Head of Creative: Shay Chikotay Senior Art Director: Ella Krap Israel Senior Creative Copywriter: Guy Magal Art Director: Julia Remez, Yoav Banai Marketing Operation Team Leader: Hila Shechter Marketing Project Manager: Reut Zour Head of Marketing Strategy: Yonathan Avivi AI production: LTX Studio Lightricks Creative Marketing Strategy Director: Tom Factor Director: Ilan Bouni Editor: Dedan Ouziel Post: Roy Shalev SFX: Astral